Pigment Red 254 is the automotive industry’s most widely-used red pigment for exterior coatings. Clariant is the only pigment producer to offer high-performance diketopyrrolo pyrrole (DPP) pigments, such as Pigment Red 254 and other red, pink and violet shades, based on renewable raw materials, says the company. It is pioneering the use of succinic acid derived from renewable resources rather than from crude oil for manufacturing all of its DPP reds.

DPP pigments are popular for automotive applications on account of their high color strength and durability. Bold colors like red, bright green and intense yellow are often also favored for other urban transportation applications, while strong blues are a frequent choice for trains because they are associated with serenity and hide dirt.